“Know, Like, And Trust!” Those are some of the most important three words in marketing. Customers need to know, like, and trust you. Often we do that through salespeople or support staff. But, you can deepen your relationship with your customers and clients in other ways. Here’s a great way to easily do this with…

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Thanks for being on my list and reading my emails and posts. If I can help you implement any of my tips, just reach out to me! Having said that, just because you’re doing all this fancy online stuff please don’t forget the basics of good selling. Here’s a case in point. The free trial!…

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I see this a lot! Businesses try to build an email list and… not much happens. The issue is this. Marketing online is very detail oriented and actually takes quite a lot of experience. It’s hard for people to just come in from another business model and succeed at it. Here’s an example. A lot…

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You need to sell on every inch (or centimeter) of your blog! One page that probably needs reworking is your About page. When I look at most business’s about page, I normally see a very ho hum, even boring summary of what’s so wonderful about the company. That’s good, but not great! Even an About…

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Advertising is great. PR done right might even be better. We talked about HARO in another email. (Help A Reporter Out) If you missed that, let me know. I’ll send you the information. Here’s more PR you can do for your business. Works even if you’re on a tight budget, too! Buzzsumo is a website…

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An email has four important parts. 1. The subject line. 2. The body. 3. The call to action. You already knew about those three, right? There’s another one and it’s your signature. If you’re like most business people, your signature is boring, and even worse, it’s not selling anything. Most folks put in name, title,…

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Very few sales people like to cold solicit business, cold calling, knocking on doors, or even sending out cold emails. I mean, you really feel like you’re invading someone else’s space, right? But, here’s the deal. If you want to make more sales, you have to get more assertive! If you don’t talk to that…

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A FAQ (Frequently Asked Questions) is one of the stealthiest sales tools you can have in your arsenal. Think about yourself. Have you ever avoided calling a business, or reaching out to them, because there was some niggling detail about what they sold that you didn’t understand? Have you ever almost bought, but were held…

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By now, if you’ve been following my posts, you should understand that great content leads to more visitors, which leads to more leads, prospects, sales…and revenue! So, now the elephant in the room is… Creating great content. Like so many things, you can hire this out. I do this stuff for a living. So if…

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In my experience, businesses give up on marketing themselves online because they get overwhelmed. One way of dealing with this is hiring someone like me to do the marketing for you. Another way is by repurposing content. How To Implement: Take a product and describe it in a blog post. (Or service.) Next, make a…

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