That’s Edu-Tainment!

Would you like to sell more? Then start selling less! Best Selling author Jeffrey Gitomer says “People hate to be sold, but they sure love to buy!” The days of selling ice to Eskimos are over. People don’t have time or patience for pushy salespeople and get turned off by high-pressure tactics. Instead, consumers are…

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Ignite Every New Customer Relationship!

You only get one chance to make a first impression! Here’s a great way to make sure that every new relationship gets off to a fast start! Use an “Ignition Message” to light the fuse on every new prospect and customer you meet. Now is the time to set yourself apart and differentiate yourself from…

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Make More Sales With Video!

If you’ve been doing any of the tips and hacks that I’ve been talking about in this series, then you’ve created quite a lot of content…and you’re probably already seeing the benefits—more visits to your website, more emails in your autoresponder, more leads, more prospects, even more sales. Want to supersize that? Here are two…

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How To Leverage Your Industry

Here’s a painless way to create more content, more leads, more sales. Create a “state of the industry” report. Put that report on your website. Email it to your list. Offer it as a giveaway. Do all the stuff with it that I preach in these emails. The report doesn’t have to be long. 5…

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Marketing 101, Again!

How often I see businesses miss out on this incredible opportunity to make 30% more in each sale! I’m amazed at this, and I don’t want you to be making this mistake. What am I talking about? Well, MacDonalds calls it “supersizing”. I call it upgrading the offer. At the point of sale, you always…

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How To Better Bond With Your Customers

“Know, Like, And Trust!” Those are some of the most important three words in marketing. Customers need to know, like, and trust you. Often we do that through salespeople or support staff. But, you can deepen your relationship with your customers and clients in other ways. Here’s a great way to easily do this with…

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Making Money By Giving Stuff Away

Thanks for being on my list and reading my emails and posts. If I can help you implement any of my tips, just reach out to me! Having said that, just because you’re doing all this fancy online stuff please don’t forget the basics of good selling. Here’s a case in point. The free trial!…

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Why You’re Having Trouble Building Your Email List

I see this a lot! Businesses try to build an email list and… not much happens. The issue is this. Marketing online is very detail oriented and actually takes quite a lot of experience. It’s hard for people to just come in from another business model and succeed at it. Here’s an example. A lot…

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Turn Your Blog Into A Sales Machine!

You need to sell on every inch (or centimeter) of your blog! One page that probably needs reworking is your About page. When I look at most business’s about page, I normally see a very ho hum, even boring summary of what’s so wonderful about the company. That’s good, but not great! Even an About…

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How To Increase Business Buzz

Advertising is great. PR done right might even be better. We talked about HARO in another email. (Help A Reporter Out) If you missed that, let me know. I’ll send you the information. Here’s more PR you can do for your business. Works even if you’re on a tight budget, too! Buzzsumo is a website…

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