Very few sales people like to cold solicit business, cold calling, knocking on doors, or even sending out cold emails. I mean, you really feel like you’re invading someone else’s space, right? But, here’s the deal. If you want to make more sales, you have to get more assertive! If you don’t talk to that potential customer, one of your competitors probably will at some point, and their business will be lost forever!
In other words, I’d suggest you get over your aversion to cold solicitation, if you have one. It’s the way big businesses are built!
Cold email is a great first step, because it’s actually not that time consuming to do, and it’s perfectly find to send cold emails to businesses (not consumers).
How To Implement:
You’re going to need a few things to do this:
1. A way to gather the emails. There are several software programs out there where you can type in a business name and a location and find email addresses of prospects.
2. You’re going to need an autoresponder for this. Warning, DO NOT use your normal account for this, just in case your current autoresponder company decides they don’t like you doing this and shut your entire account down. Either use an inhouse mailing solution or find an autoresponder that doesn’t mind cold email solicitation.
3. Make sure you get a competent copywriter to write your cold email. You can’t “spit ball” this. Your email is basically like a very short sales letter.
4. Finally, as always, make sure you include a call to action. Sending them from your cold email to a squeeze page is a great idea.
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