If you’ve been doing any of the tips and hacks that I’ve been talking about in this series, then you’ve created quite a lot of content…and you’re probably already seeing the benefits—more visits to your website, more emails in your autoresponder, more leads, more prospects, even more sales. Want to supersize that?
Here are two quick ideas for you.
1. Learn to think in terms of series, not just one offs. Post the first of a series of informative posts on your blog. Link to that from social media. Now, tell people that this is a series and ask them to opt-in to get the rest of the series.
2. Next, if you want to get even more mileage out of your efforts, consider taking these posts and turning them into PowerPoint slides. Put those up on SlideShare. Next make videos from those slides and put those on YouTube.
This kind of content is called anchor content. It’s evergreen. It will just sit out there in cyberspace and get you lead after lead after lead!
How To Implement:
You’ll want to think of a topic that’s evergreen. Again, learn to think in terms of how your clients/customers think. What would be the most useful series for them? If you have any problems coming up with ideas, let me know. Happy to hop on the phone with you and help you brainstorm.
If you would like help implementing these marketing tips, or would like to discuss the many ways that we can help you make “More Sales Now”, visit our “Contact Us” page and let us know how we can help you!