By now, if you’ve been following my posts, you should understand that great content leads to more visitors, which leads to more leads, prospects, sales…and revenue!
So, now the elephant in the room is…
Creating great content.
Like so many things, you can hire this out. I do this stuff for a living. So if you want, reach out to me.
If, however, you want to DIY (do it yourself), here are some critical tips:
- Make your content customer/client centric. Nobody cares what you know, until they know you care.
- Write in terms of benefits, not features.
- Brainstorm! Don’t just go with the first idea or two. Write down twenty. (Keep the rest for a later date.)
Finally, be consistent. You can’t be Albert Einstein all the time. Having said that, you don’t win baseball games with home runs. You win with base hits. (How’s that for mixing metaphors!)
How To Implement:
A great way to start is with a case study of a recent purchaser/client. Get them on the phone and ask them a few questions about their experience.
Also, make sure to keep “Idea” files and “Swipe” files. I use Evernote for this because I can easily capture inspirations no matter which device I have with me.
If you would like help implementing these marketing tips, or would like to discuss the many ways that we can help you make “More Sales Now”, visit our “Contact Us” page and let us know how we can help you!