An email has four important parts.
1. The subject line.
2. The body.
3. The call to action.
You already knew about those three, right?
There’s another one and it’s your signature.
If you’re like most business people, your signature is boring, and even worse, it’s not selling anything.
Most folks put in name, title, phone numbers, website. Something like that.
How about adding some stuff to this?
1. A repeat call to action
2. A coupon
3. A free consultation
4. A giveaway of some sort
5. A link to even more free content
You’ll want to vary this up some. We do this for two reasons…1. To take advantage of the online real estate that’s available to you. 2. To train people to read your whole email!
As always, if you need help with this, let me know!
How To Implement:
This is a matter of brainstorming and then trying out different variations. If you’ll include a link to something that’s not linked to otherwise (a giveaway), you can track these links and see which one has the best click through rate.
If you would like help implementing these marketing tips, or would like to discuss the many ways that we can help you make “More Sales Now”, visit our “Contact Us” page and let us know how we can help you!